A product should represent the perfect execution of an idea.
This is why we seek a specific spot on a map, a recipe, the hands of a craftsman, the precise flavour, the most delicate bubble. Because there could be 1724 ways to reach for your goal, but only one path to achieve it.
The essence of 1724 Tonic Water has its origins in the Andes, on the mythical Inca Trail. This is not by chance. This is where quinine was discovered. There, this ingredient gains the authenticity of a product with roots in the region that go back hundreds of years. At 1724 metres above sea level. Not a metre above or below.
The cocktail. The art of mixing to create harmony and balance. Mixed in a
cocktail, tonic water shows its true nature: character and subtleties.
This is why you cannot forgive imprecision. This is why you like the name of the perfect ingredient to be a number. It’s time to decide. It’s time to try something different.